Working location: Ho Chi Minh City |    Type of employee: Full-time

Report to: Marketing Manager |    Level: Executive

The Marketing Executive plays a key role in driving brand presence, consumer engagement, and sport marketing excellence through impactful campaigns and activations. This position combines strategic thinking and hands-on execution to strengthen the brand’s position within the sports and lifestyle community.

I. Some of the key responsibilities

1. Brand Activation

• Plan and execute 360° brand campaigns, product launches, and retail activations to drive brand visibility and sell-through.
• Manage campaign timelines, budgets, and post-campaign evaluations to ensure strong ROI and alignment with brand KPIs.
• Collaborate cross-functionally with brand marketing, merchandise, sales, retail, creative and digital teams to ensure seamless activation execution.
• Develop creative briefs, manage agencies, and ensure brand consistency across all touchpoints.

2. Sport Marketing

• Manage relationships with athletes, teams, coaches, and sport communities to ensure authentic brand representation.
• Identify and activate sports partnership opportunities that align with brand values and business goals.
• Coordinate athlete/ influencer seeding, merchandise allocation, and event support to maximize visibility.
  Support the creation of athlete/ influencer storytelling and content for digital and social channels.

3. Event & Community Engagement

• Plan and execute community events, ambassador programs, and grassroots activations.
• Drive local engagement by connecting with sport clubs, fitness studios, and local influencers.
• Collect consumer insights and event feedback to continuously improve engagement quality.

4. Digital & Social Integration

• Work closely with the digital marketing team to integrate brand and sport marketing initiatives across online platforms.
• Support content planning and storytelling for brand-owned and partner channels.
• Other assigns by the Company.

II. The Successful Applicant 

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in brand activation, sport marketing preferably in sports, lifestyle, or fashion.
• Strong project management, communication, and negotiation skills.
• Experience working with athletes, influencers, or sponsorships is a plus.
• Creative, proactive, and passionate about sports and brand experience.
• Fluent in English (written and spoken).

III. Recruitment Process:
CV Application → Interview with HR & Line Manager.
Qualified Candidates will be shortlisted and contacted