Working location: Ho Chi Minh City |    Type of employee: Full-time

Report to: Vice President |    Level: Manager

The Retail Manager is responsible for leading the end-to-end launch and development of a new premium multi-brand retail concept in Vietnam. This role will build the business from the ground up, including retail strategy, store launch planning, commercial operations, customer experience, and cross-functional execution. Drive the successful introduction and long-term growth of a large retail destination representing leading global sports and lifestyle brands.

I. Responsibilities:

• Lead the end-to-end launch and operation of a new large/flagship retail concept, from planning through store opening and business growth.
• Develop retail business plans, commercial calendars, product assortment, pricing, and go-to-market strategies in collaboration with regional and internal teams.
• Coordinate cross-functional teams and external partners to ensure successful project execution.
• Drive store readiness, customer journey, visual merchandising standards, operational excellence, and brand experience.
• Monitor business performance, sales, inventory, KPIs, and customer insights to identify opportunities and optimize commercial results.
• Build and maintain strong relationships with brand partners, landlords, vendors, and key business stakeholders.
• Support hiring, onboarding, training, and capability development for the retail team supporting the new concept.
• Identify opportunities to improve retail operations, customer experience, and future expansion initiatives.
• Other tasks assigned by the Company.

II. Requirements:

• Bachelor‘s degree in Business, Marketing, Retail Management, Fashion, or a related field.
• Minimum 5–7 years of experience in Brand Management, Retail Management, Commercial within the fashion, sportswear, footwear, or lifestyle retail industry.
• Proven experience launching or managing retail stores, flagship stores, or new retail concepts is highly preferred.
• Strong commercial mindset with experience in retail operations, merchandising, and customer experience.
• Experience working with international brands or regional stakeholders is a strong advantage.
• Excellent project management, stakeholder management, and cross-functional collaboration skills.
• Strong analytical skills and proficiency in Microsoft Excel and PowerPoint.
• Good command of English, both written and spoken.

III. RECRUITMENT PROCESS:
CV Application → Interview with HRVN → Interview with Country Head & Headquarters.
Reference checks will be conducted for shortlisted candidates at the final stage of the recruitment process.
Qualified Candidates will be shortlisted and contacted

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Emers Vietnam respects your privacy and complies with applicable data protection laws. We collect and maintain personal information solely for recruitment-related purposes, and such data will not be used for any other purpose. Personal information is retained only for the periods and purposes necessary to support recruitment activities.
By submitting your application and proceeding with the recruitment process, you acknowledge and consent to the collection and processing of your personal information for recruitment purposes.

Posting Statement

Emers Vietnam may use digital tools and artificial intelligence (AI) to support certain parts of the recruitment process, such as reviewing applications, analyzing resumes, and assessing responses, including automated responses where applicable. These tools are intended to assist the recruitment team and do not replace human judgment. All final hiring decisions are made by humans.