Working location: Malaysia

Type of employee: Full-time

Level: Director

The Business Development Director is responsible for leading Emers Group’s expansion into new markets and acquiring high-value strategic partners. This role defines market-entry strategies, drives new business opportunities, and delivers sustainable commercial growth for the Sport & Lifestyle portfolio across Malaysia and the region.

I. Some of the key responsibilities
Strategic Market Expansion

• Lead comprehensive market assessments to identify new geographic, channel, and category opportunities.
• Define market-entry strategies and long-term development plans aligned with regional and corporate objectives.
• Oversee the end-to-end expansion process, from opportunity scouting and stakeholder engagement to negotiation and partner onboarding.

Strategic Partner & Client Acquisition

• Identify and secure high-value partnerships with distributors, key accounts, and retail groups.
• Build and maintain senior-level relationships to support long-term business growth.
• Negotiate complex commercial agreements, ensuring alignment with Emers’ standards and maximizing long-term value.

Commercial Growth Leadership

• Set commercial goals for new markets and steer execution toward sustainable revenue growth.
• Work cross-functionally with Marketing, Supply Chain, Finance, and regional teams to ensure successful market activation and business scaling.
• Provide strategic oversight of the business development pipeline

Business Insights & Reporting

• Deliver structured market intelligence, performance analysis, and strategic recommendations to executive leadership.
• Monitor emerging trends, competitor activities, and risks to inform timely decision-making.
• Report progress on expansion initiatives and commercial outcomes with clarity and executive rigor.

II. The Successful Talent

• At least 8 years of senior experience in Business Development, Market Expansion, or Commercial Leadership, ideally within Sport, Lifestyle, Fashion, or Consumer Goods.
• Demonstrated success in opening new markets and establishing strategic partnerships.
• Strong commercial acumen, negotiation capability, and executive-level relationship management skills.
• Strategic thinker with the ability to operate independently, influence senior stakeholders, and drive results under ambiguity.
• Willingness to travel extensively to support market expansion and partner engagements.

III. Recruitment process
CV Application → Interview with HR local →Interview with International Director →Interview with Chairman (3 rounds)
Qualified Candidates will be shortlisted and contacted

ABOUT EMERS GROUP

Shaping Global Influence in Sports and Beyond

Established in 1997, EMERS GROUP has emerged as a dominant force in the sports industry, reaching out to over 4.2 billion individuals across 20 countries in Asia. The group‘s expansive network facilitates brand activation, boasting a wide distribution chain featuring renowned names like NIKE, JORDAN, CONVERSE, K-SWISS, DESCENTE, PRO-SPECS, and ON RUNNING. In the realm of golf and lifestyle, EMERS GROUP showcases a remarkable presence with brands like NIKE GOLF, CALLAWAY, ODYSSEY, PAYNTR, BEN HOGAN, DESCENTE GOLF, BOSS GOLF, G/FORE, and PETER MILLAR, known for their innovative and premium offerings.

The addition of compression wear brand 2XU and underwear brands such as Adidas and Jordan underscores EMERS GROUP‘s comprehensive approach to brand distribution and market leadership, further solidified by its licensing rights for many of these brands. 

For more information, please visit our website: https://www.emers.com/

HQ Office: 11F., 167, Fuxing N. Rd., Songshan Dist., Taipei City 105, Taiwan